VIDEO PRODUCTION & MULTIMEDIA DESIGN
BRAND DESIGN
The goal of this project was to create a friendly, recognisable brand identity for Fun Fun Rice Balls, a New Zealand food business selling handmade rice balls at local markets. The identity needed to feel approachable and fun, appealing to both families and children.
TYPE OF WORK
Research
Identity
Branding
Packaging
Blending culture, character, and playfulness into one memorable logo.
The logo combines two iconic symbols:
the rice ball and New Zealand’s beloved kiwi bird. This playful fusion gives the brand a friendly, mascot-like identity that feels local, approachable, and instantly recognisable, making it easy for people to connect with.
CATEGORY
Food
COLOUR PALETTE
Rice balls are a simple yet beloved food enjoyed across generations. The overall design was kept simple and playful so that it resonates across generations. The focus was on creating an identity that is simple, versatile, and memorable, ensuring it works seamlessly across packaging, signage, and digital platforms.
APPLICATIONS
Packaging
Signage
Print Materials
Social Media
Merchandise
OUTCOME
The brand identity gives Fun Fun Rice Balls a unique personality that is both local and lovable. The combination of a playful logo, fresh colours, and versatile applications ensures the brand feels approachable at the market while building recognition for future growth.
